From a Garage to a Global Brand: Apple's Human Story

 

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Apple Inc. isn't just a tech company — it's a symbol of creativity, innovation, and design. But behind every iPhone and MacBook is an interesting and eventful story. Let's understand Apple's journey from a human perspective.

Starting from a Small Garage

The year was 1976, the place was a small garage in California, and there were two young men — Steve Jobs and Steve Wozniak. With them was Ron Wayne. Together, these three created a computer that ordinary people could use in their homes. Until then, computers were the stuff of big companies and scientists.

Their first product was the Apple I — no screen, no keyboard, just a circuit board. But this is where the revolution began.

Apple II Got the First Big Flight

The Apple II was launched in 1977. It was the first computer that was ready to use as soon as it came out of the box. For the first time, computers came within the reach of ordinary people. And from here, the company named Apple started rising rapidly.

But as the company grew, internal conflicts also began to grow.

The Macintosh and Steve Jobs' Departure

In 1984, Apple launched the Macintosh — a completely new experience with a graphical user interface and a mouse. It was announced through an iconic Super Bowl ad, in which Apple was shown as a rebel fighting the system.

However, its initial sales were lower than expected. And due to ongoing differences within the company, Steve Jobs himself was ousted from Apple.

Apple Without Jobs: A Period of Struggle

In the 90s, Apple launched many new products, but there was nothing particularly new or exciting in them. Apple was constantly lagging behind in competition with Microsoft. The company lacked direction, and people began to believe that perhaps Apple would not survive much longer.

Jobs' Return and Apple's Rebirth

In 1997, Apple took a big decision — it bought a company named NeXT, which Jobs had started after being fired from Apple. With this deal, Steve Jobs returned, and Apple's fortunes changed.

He discontinued all redundant products, refocused the company, and in 1998 launched the iMac — a colorful and cool computer that showed the world Apple was back.

iPod, iPhone, and iPad: The New Language of Technology

In 2001, the iPod came — now you had a thousand songs in your pocket.

In 2007, the iPhone arrived, and the whole world’s life changed. It wasn’t just a phone — it was a camera, an internet device, a music player, and more. The real birth of the smartphone took place here.

In 2010, the iPad was introduced, and Apple proved once again that innovation never stops.

Steve Jobs' Departure and the Company's Journey Ahead

Steve Jobs passed away in 2011. After him, Tim Cook took over as CEO and led the company to new heights.

Apple not only continued making great products but also expanded its ecosystem through services like the Apple Watch, AirPods, Apple Music, and iCloud.

The company became America's first $1 trillion dollar company — and later crossed $2 trillion.

Today's Apple: Far Beyond a Tech Company

Today, Apple is more than just a technology company — it's a lifestyle brand. It sets the standard in design, privacy, and user experience.

This story, which began in a small garage, reminds us that with passion, vision, and the courage to challenge the norm, you really can change the world. ":