Tata Motors Retakes 2nd Spot in September 2025 With Record 60,907 Car Sales

Tata Motors records its highest-ever monthly sales at 60,907 cars in Sept 2025, led by the Nexon. EVs & CNG variants see historic growth.

Introduction

September 2025 has proven to be one of the most remarkable months in the history of India’s automotive market. With revised GST rates, festive season offers, and growing consumer confidence, carmakers saw massive shifts in sales numbers. The biggest winner of the month was Tata Motors, which outperformed Hyundai and Mahindra to reclaim the second position in India’s passenger vehicle market.

The company recorded its highest-ever monthly sales of 60,907 cars, with the Tata Nexon emerging as the top-selling model. What makes this achievement even more impressive is the sheer diversity of Tata’s portfolio growth – spanning ICE (petrol/diesel), EV, and CNG segments.

In this detailed report, we break down Tata’s sales performance, analyze growth drivers, and explore what this means for the brand and consumers moving forward.

Tata Motors Sales Report: September 2025

Here’s a snapshot of the top four automotive players in India and how Tata Motors’ performance stacks up:

Brand	September 2025	September 2024	YoY Growth
Maruti	1,32,820	1,44,962	-8%
Tata	60,907	41,313	47%
Mahindra	56,233	51,062	10%
Hyundai	51,547	51,101	1%

✅ Key Highlight: Tata not only surpassed Hyundai and Mahindra but also clocked an impressive 47% YoY growth, its highest-ever in monthly sales.

The Star Performer: Tata Nexon

The Tata Nexon continues to be the crown jewel of Tata’s portfolio, selling over 22,500 units in September 2025 alone. This includes both its ICE and EV variants.

Why Nexon is Dominating:

Affordability Boost: Thanks to revised GST rates, Nexon has become cheaper by up to ₹1.55 lakh, making it an even stronger value-for-money proposition.
EV Leadership: The Nexon EV continues to hold its position as India’s best-selling electric car, with growing adoption in metro and tier-2 cities.
CNG Expansion: The introduction of Nexon CNG has tapped into the demand for affordable, low-running-cost vehicles.

This three-pronged strategy—ICE, EV, and CNG—has allowed Nexon to appeal to a wide customer base.

The Rise of Tata EVs – India’s Homegrown Electric Success

One of the standout aspects of Tata’s performance has been its electric vehicle (EV) growth.

EV Sales in September 2025: 9,191 units
YoY Growth: 96%, almost doubling compared to last year.

Tata currently dominates India’s EV market with models like Nexon EV, Tiago EV, Tigor EV, and Punch EV. With EV-friendly GST rates and government incentives, Tata has been able to position itself as the undisputed leader of mass-market EV adoption in India.

Moreover, in Q2 2025 alone, Tata sold 24,855 EVs out of its 1.44 lakh total sales, highlighting how electric mobility is becoming a mainstream choice for Indian buyers.

CNG Boom – A Hidden Growth Engine

While EVs grabbed the headlines, Tata also made waves in the CNG car segment.

YoY Growth in CNG models: 105%
Popular Models: Tiago CNG, Tigor CNG, Punch CNG, Altroz CNG, and the newly introduced Nexon CNG.

CNG vehicles have become extremely popular in metro cities due to their affordability and lower running costs. With fuel prices still high, many customers are opting for CNG over petrol or diesel. Tata’s wide range of CNG options is proving to be a major growth driver.

Harrier & Safari – The Premium SUV Push

Tata’s flagship SUVs – the Harrier and Safari – also saw significant sales growth in September 2025. The key factor was the introduction of Adventure X variants, which were launched at more accessible price points.

This pricing strategy allowed Tata to expand its reach in the mid-size and full-size SUV segments, which are highly competitive against rivals like MG Hector, Hyundai Alcazar, and Mahindra XUV700.

Festive Season Boost & GST Impact

The timing of the GST cuts couldn’t have been better for Tata Motors. Coupled with festive offers, the brand witnessed a massive surge in bookings and deliveries.

On September 22 (Navaratri Day 1), Tata delivered an astonishing 10,000 cars in a single day.
The company reported that bookings in September nearly doubled compared to August, thanks to reduced GST rates.

This surge in demand not only highlights consumer confidence but also Tata’s strong supply chain and dealership network.

Market Context: The Battle With Maruti, Hyundai, and Mahindra

While Tata’s growth story is remarkable, it’s important to look at the competition.

Maruti Suzuki, still the market leader, recorded a decline of 8% YoY, selling 1,32,820 units in September 2025 compared to 1,44,962 units last year.
Mahindra continued its upward trend with 10% growth, driven largely by the success of Scorpio-N, XUV700, and Bolero Neo.
Hyundai, despite being a global powerhouse, managed only 1% growth, showing signs of stagnation in India’s fast-evolving auto market.

Clearly, Tata’s multi-fuel strategy (ICE + EV + CNG), aggressive pricing, and strong product portfolio are giving it an edge over its rivals.

Q2 2025 Performance – A Broader View

September wasn’t just a one-off success. Tata Motors’ quarterly results for Q2 2025 also showcased steady growth:

Total Q2 2025 Sales: 1,44,397 units
YoY Growth: 10% (compared to 1,30,753 in Q2 2024)
EV Sales: 24,855 units (nearly 17% of total sales)

This indicates that Tata’s growth momentum is sustainable and not just seasonal.

Consumer Perspective – What This Means for Buyers

If you are considering buying a Tata car, now is perhaps the best time. Here’s why:

Lower Prices: GST cuts have reduced prices significantly across models.
More Options: From petrol, diesel, EVs to CNG, Tata offers the widest fuel-choice portfolio.
Improved After-Sales: Tata has expanded its service centers and EV charging infrastructure nationwide.
Resale Value: With rising demand, Tata cars are likely to command stronger resale value in the coming years.

Future Outlook

Looking ahead, Tata Motors has ambitious plans to further expand its EV lineup, strengthen its SUV dominance, and increase CNG penetration. With rising consumer demand, favorable government policies, and a strong brand image, Tata is well-positioned to challenge Maruti’s dominance in the long run.

The next big test will be the Diwali season in November 2025, where sales could set another new record.

Conclusion

Tata Motors’ September 2025 performance is nothing short of historic. By selling 60,907 cars, the company not only achieved its highest-ever monthly sales but also reclaimed the second spot in India’s passenger vehicle market.

From the Nexon’s stellar performance to record-breaking EV and CNG sales, Tata’s diverse portfolio and consumer-first pricing strategy have clearly struck the right chord. With festive demand continuing to rise, the future looks brighter than ever for Tata Motors.

Author’s Note

As an automotive enthusiast and market analyst, I find Tata Motors’ journey over the past decade truly inspiring. From being seen as a budget carmaker to becoming a strong contender in every key segment, Tata has redefined its brand image in India. Its leadership in EVs, bold design philosophy, and competitive pricing make it one of the most exciting companies to watch in the global automotive landscape.

If you’re a prospective car buyer, keep an eye on Tata’s upcoming launches—because the best from Tata Motors is yet to come.

The Financial And Tech Literacy